Challenge: Despite its strong reputation and loyal customer base, Razor Sharp Barbershop faced challenges in attracting new clients and increasing foot traffic to its physical location. With the rise of chain salons and online booking platforms, the barber shop recognized the need to modernize its marketing efforts and strengthen its online presence to stay competitive in the market.

Solution: The digital marketing team at Barber Boost Agency devised a comprehensive digital marketing strategy to address Razor Sharp Barbershop's challenges and drive growth. The following strategies were implemented:

Website Development and Optimization:

• Developed a new website designed to convert visitors into leads

• Optimized the website for local SEO to improve visibility in local search results and attract customers in the surrounding area.

Social Media Marketing:

• Launched a social media marketing campaign to generate more leads and appointments for Vanguard Jiu-Jitsu

• Using Facebook and Instagram we were able to get in front of potential new students who were not actively searching on Google for Jiu-Jitsu

Results

• Vanguard Jiu-Jitsu saw a 30% increase in new client bookings within the first three months of implementing the digital marketing strategy.

• Website traffic and online bookings grew by 50%, with a significant portion coming from facebook ads and local search.

• Social media engagement metrics, including likes, comments, and shares, doubled, indicating increased brand awareness and community engagement.