For Jiu-Jitsu & MMA school owners
Stuck at the same student count? It's not your coaching. It's your system.
Ads, landing pages, your website, follow-up and tracking, built to work as one system. Then we show you what a new member actually costs you, every month.
13 minutes · No pitch · Free
Trusted by 150+ academies
- 150+
- Academies on the system
- $2.7M+
- Tuition tracked
- 28K+
- Students enrolled
- 5.0
- Rating from 50+ reviews
The junk lead trap
A cheap lead isn't a student.
The fastest way to run ads is a Facebook lead form. Two taps and you have a "lead." You also get bots, wrong numbers and people who don't remember signing up. The report looks great. The mat looks the same.
We don't count leads. We count people who book, show up and enroll.
The Martial Arts Growth System
Follow one lead from the ad to the mat.
Every step is built to hand off to the next one. Here is what happens when a parent in your town sees your ad.
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The ad
They see an ad for your kids program.
Not a generic "try a free class" ad. Every program you teach gets its own ads, written for the people who want that program and live close enough to show up.
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The landing page
They tap it and land on a page built for that ad.
Kids Jiu-Jitsu gets its own page. So do adults, Muay Thai, MMA and wrestling. No Facebook lead form. No dumping them on your homepage to figure it out.
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The reviews
They don't sign up yet. They look you up.
Most people do. So your members get asked for a review automatically, and when they search your name they find a wall of 5 stars. Reviews don't bring leads on their own. They make every ad work harder.
575 reviews. Every one of these schools sits at 5.0.
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The website
Then they visit your website.
This is where a lot of ad money gets lost. We build your site from scratch so that a curious visitor becomes a booked trial. It's included, and the schools that grow fastest with us use it.
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The booking
They fill out the form and pick a class time.
The form goes straight to your calendar, so they book their child's first class while they're still interested. Same flow from the landing page or the website.
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The follow-up
One of two things happens. The system handles both.
They booked
- Right awayBooking confirmation
- 24 hours beforeReminder
- 2 hours beforeReminder with your address
More booked trials actually show up.
They didn't book
- 5 minutes later Hey Sam, noticed you filled out the form to try a free class but didn't get a chance to book yet. Here's the link to our calendar so you can get scheduled.
- 24 hours later, still no booking Hey Sam, just wanted to follow up to see if you had any questions about our Jiu-Jitsu program. Would love to have you come in and try a free class.
The second text is written to start a conversation, so you can answer their questions.
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The scoreboard
They enroll. You see what it cost to get them there.
Cost per lead tells you almost nothing. We track what it costs to put a booked trial on your calendar, then follow it through to what a new member costs you.
A real client report, last 30 days. School name hidden. -
Our tool
We built our own tool to see what's working.
Every ad and every landing page we run for every school goes into software we built ourselves. It shows us which ads turn into booked trials and which pages turn into members. You won't find it at another agency, because it isn't for sale.
Our in-house tool. Some data hidden for client privacy. -
Retention
Then we help you keep their kid on the mat.
Every extra month a student stays makes each new member worth more. That's what lets you spend more on ads without reaching into your own pocket.
The goal
A new member's first month of tuition covers what you spent to get them.
After that, your ads pay for themselves.
See the whole system in 13 minutes.
Before and after
Same school. Same coaches. More than double the revenue.
10th Planet Tigard, OR. Drag the handle to compare the old site with the Smart Site.
- Members
- Before: 101 After: 240+
- Monthly revenue
- Before: $15K After: $33K+
- Load time on 4G
- Before: 4–12 s After: < 900 ms
The difference
Leads on a report, or students on the mat.
The book
The Jiu-Jitsu School Growth Blueprint
93 pages. The ceiling formula, the scoreboard, speed to lead, the first 90 days. PDF + EPUB.
Get the book, $19.99Jiu-Jitsu Marketing Secrets
Free lessons every week on YouTube
From the mats
What school owners say
“We finally know what every dollar is doing. We can see exactly where leads come from, what it costs to enroll a student, and what to scale.”
10th Planet network
“Dude, we just did 80K this month.”
End of July, year three on the system
“That's great, man. And so simple. It's the number one thing I hear from new students: I don't even know what to do here.”
Phoenix, AZ
Questions school owners ask
What's included?
The whole system: Meta ads for each program you teach, a dedicated landing page for each one, a custom website, review requests on autopilot, the booking and follow-up texts, tracking down to cost per new member, and help keeping students longer. One team builds and runs all of it.
I already have a website. Do I need yours?
No. But we'll tell you straight: the schools that grow fastest with us use ours. Most people who see your ad don't click it. They look you up, read your reviews, then land on your website. If that site wasn't built to turn a curious visitor into a booked trial, you paid for the ad and lost the student anyway. Ours is built for exactly that visit, and it's already included in your plan. You're paying for it either way.
Doesn't all this texting annoy people?
It's two texts, to someone who just asked to try a class. The first sends the calendar link five minutes after they fill out the form. The second, a day later, asks if they have any questions. Once they book, they only get the confirmation and two reminders.
Can you guarantee a number of students?
No, and be careful with anyone who does. Nobody controls what happens on your mat. What we can do is show you every number: what a booked trial costs, how many show up, and what a new member costs you.
Do you require a contract?
No contracts. Plans are month to month, and there is no markup on your ad spend.
Can I learn this myself first?
Yes. Start with the free training, the book, and the Jiu-Jitsu Marketing Secrets channel. Every client also gets access to our private Skool community.
Ready to fill your mats?
Watch the free training. If it makes sense for your school, book a call.
13 minutes · No pitch · Free