150+ schools on the systemMonarch JJ: 3.4× more trial bookings10th Planet Tigard: 101 to 240+ membersLeads get a text back in under 60 seconds5.0 stars · 50+ reviews
150+ schools on the systemMonarch JJ: 3.4× more trial bookings10th Planet Tigard: 101 to 240+ membersLeads get a text back in under 60 seconds5.0 stars · 50+ reviews
150+ schools on the systemMonarch JJ: 3.4× more trial bookings10th Planet Tigard: 101 to 240+ membersLeads get a text back in under 60 seconds5.0 stars · 50+ reviews
Local ads, a site that books trials, and follow-up that runs while you’re on the mats. Built for BJJ & MMA school owners.
We get local parents and adults to find you, book a trial, and actually show up. Every lead gets a text back in 60 seconds and every dollar gets tracked to an enrollment. Built by people who have spent 20 years on the mats.
Leads come in one month and dry up the next. Trials book and don't show. You answer DMs between classes, post when you remember, and still can't say which dollar brought in which student.
That's not a coaching problem. It's a system problem. And it's fixable.
Same coaches. Double the revenue.
Before & after
10th Planet Tigard, OR
BeforeAfter
101
Members
240+
$15K
Monthly revenue
$33K+
4 to 12 s
Opens on a phone in
< 1 s
New site, real follow-up, and a funnel built for people searching on their phones. Nothing else changed. Same building, same coaches.
“Twenty years on the mats. I know what fills a room and what empties one.”
Jeremy Henderson · Founder, MMA Marketing Pro · 20+ years in martial arts
Why custom wins
A template won't out-recruit a specialist.
Most BJJ and MMA school sites are Wix templates with a logo swap, optimized for the builder, not for filling your mats. Here's the honest comparison generalist agencies won't show you.
What happens
Wix · Squarespace · WP
MMA Marketing Pro
Who builds it
You, at midnight, in a drag-and-drop editor
Developers who build for BJJ and MMA schools
A parent opens it on her phone
Waits 4 to 12 seconds. Most won't.
Opens in under a second
Booking a trial
A contact form that emails an inbox and dies
Trial booking built in, straight from the phone
After they fill out the form
Nothing. Follow-up is "a separate tool."
Text and email reply within 60 seconds
"BJJ near me" on Google
Same template, same generic SEO as every other gym
Built to rank locally from day one
Who owns it
The platform. Stop paying, lose the site.
You. The code is yours, forever.
filed under: stop wasting money
What we actually do
A website alone isn't a marketing system. This is.
01Capability
Custom Web Design
A site that books trials while you teach.
Most school sites are digital flyers. Yours gets built from scratch to do one job: take a parent or an adult from 'found you on Google' to 'booked a trial' before they close the tab. Fast on a phone, obvious about what to do next, and yours to keep.
Trial booking built in, straight from the phone
Built around your programs: kids, adults, competition
You own the code. Leave anytime, take it with you.
When a parent types 'kids jiu jitsu near me' or an adult searches 'MMA gym' plus your town, you should be the first school they see. We build the site, the Google Business Profile, and the pages so that happens, and you get a report every month you can actually read.
You've probably spent money on Facebook ads and couldn't say what you got for it. We run Meta and Google ads to local parents and adults and track every dollar past the lead, to the booked trial, to the signed-up student. If an ad isn't bringing in members, we kill it.
A lead fills out your form at 9pm. Within a minute they get a text, a trial on the calendar, and a reminder the morning of. No-shows get rebooked. Happy members get asked for a review. All of it runs while you're on the mats.
Good marketing shouldn't cost more than a part-time coach. Our plans start at $2,500 (one-time build fee). From there, you pick the engine that runs behind it: $297/month for our Core plan (foundational SEO plus our lead-capture and automation software), $397/month for our Growth plan (ongoing programmatic SEO plus our full backend automation software with advanced nurture sequences), or the Full Stack plan for $997/month, which includes everything in Growth PLUS Meta and Google ads design and management. No contracts, no hostage situations, no agency markup on ad spend. On your free strategy call we'll map out exactly what your school needs so there are zero surprises.
I got burned by the last agency. Why would this be different?
Most agencies sell you leads and disappear when the leads don't enroll. We're on the hook for the whole path: the ad, the site, the follow-up, the trial, the enrollment, and you see the numbers at every step. There's no contract, so if we're not earning it, you leave and keep your site. And the people building your stuff train. We know the difference between a lead and a white belt who stays.
How much of my time does this take?
A kickoff call, feedback on the design while we build, and a monthly strategy call if your plan includes one. You don't write posts, answer leads, or learn new software. You teach. We handle the rest.
How long does a Smart Site build take?
Most Smart Sites launch in 10 to 14 business days from kickoff. That includes strategy, custom design, development, copywriting, conversion architecture, automation setup, and launch. Everything your academy needs to start booking trials on day one. Rush builds in 7 to 10 business days are available for an additional fee if you are in a hurry.
What if Instagram is my only traffic source right now?
A site is only half the system. The other half is getting people to it: paid ads, local SEO, and content. If Instagram is currently your main channel and you're starting from near-zero web traffic, we'll recommend a combined package so your new site has real leads coming in from day one. A Ferrari doesn't go fast with no gas.
Can you guarantee SEO rankings?
Nobody honest can guarantee specific rankings. Google changes the rules constantly, and anyone who promises you "page one for BJJ near me" is lying. What we can promise: a technically bulletproof site, a 4-pillar SEO approach (technical, on-page, content, local), and monthly deliverables you can audit. Rankings are the output, not the input.
Who is MMA Marketing Pro a good fit for?
Jiu-jitsu and MMA school owners who know their coaching is world-class but are tired of running marketing on duct tape. If you're doing $15K to $100K+ per month, want to fill more mats consistently, and don't want to become a full-time marketer to do it, we're built for you. We also work with a handful of fitness gyms, but BJJ and MMA is what we're built around. If you're pre-revenue or testing whether you want to run a school at all, we're not the right fit yet.
Do you have a community where I can learn this stuff myself?
Yes. Every client gets access to the MMA Marketing Pro Skool community: a private space with playbooks, live workshops, and other BJJ and MMA school owners sharing exactly what's working in their markets. So while we run your marketing day-to-day, you're also learning how every piece works. Most owners tell us it's the ongoing education they wish they'd had ten years ago.
